FP&A · Valuation · Financial Modeling · Power BI
FP&A & Valuation Advisory · institutional quality, boutique attention

Know what your business can afford, what it’s worth, and what to do next.

Briggs Advisory Group builds FP&A models, valuations, forecasts, and dashboards for owner-led SMBs ($1–20M) that need better financial visibility before the next major decision — a full finance team’s firepower, without the full-time hire.

Recent buildDriver-based EMS budget + Power BI command center, end to end. See the work ↓
$1–20MThe owner-led businesses we build for
No in-house FP&AWe become your finance team, on demand
Raise · budget · decideBuilt around your next big move
Yours to keepTransparent models you own and can run
Start here

Choose the decision on your desk.

Nobody wakes up wanting “FP&A.” You’re facing a decision. Pick yours — and see exactly what we’d build for it.

“I need a real budget and forecast.”

Flat budgets make every month a surprise.

You get: a driver-based operating model with an annual budget, rolling forecast, and scenario toggles.

Build my forecast →

“I need to know what my business is worth.”

You know it has value — you can’t defend the number.

You get: a defensible valuation range — DCF, market cross-checks, sensitivity tables, and a summary memo.

Discuss valuation →

“I need a dashboard leadership can trust.”

Reports arrive late, disagree with each other, and get retyped by hand.

You get: a live Power BI command center built on clean, documented data plumbing.

Build my dashboard →

“I need to understand cash runway.”

Revenue is up, but cash still feels tight.

You get: a cash-flow and runway model that answers “how long does cash last?” under any assumption.

See the cash view →

“I’m preparing for a raise, sale, or lender conversation.”

The other side’s analysts will stress-test everything.

You get: diligence-ready models and valuation support, every assumption documented.

Get raise-ready →

“I need monthly FP&A support without a full-time hire.”

No one owns the numbers between board meetings.

You get: a monthly rhythm — actuals vs budget, variance causes, refreshed forecast, leadership call.

Set up FP&A support →
Sound familiar?

You're running a real business on numbers you can't fully see.

“Revenue is up, but cash still feels tight.”
“The budget says we’re fine, but the bank account says otherwise.”
“Every monthly report explains the past — none of it helps decide the next move.”
“I know the business has value, but I can’t defend the number.”
“I don’t need more spreadsheets. I need a system I can trust.”
“I’m about to make a big commitment and I’m doing it on gut.”
Briggs turns those questions into models, dashboards, and recommendations you can actually act on.See how →
Services

Finance built around your decisions.

Engage one piece or your whole finance function — scoped to what your business needs right now, and delivered by the principal.

Fixed scope, fixed fee — agreed before any work starts.

Driver-Based Budgeting & Forecasting

Replace flat budgets with a living model that shows what actually drives your revenue, cost, margin, and cash — and test big decisions before you make them.

Best for: raises, board plans, big commitments, runway questions Typical output: driver-based operating model · budget · rolling forecast · scenario toggles Founding-client rate: from $1,500
See details & pricing →

Business Valuation Analysis

A defensible valuation range for planning, raising, buying, selling, or partner discussions — a number you can stand behind when the other side pushes back.

Best for: raises, partner buyouts, sale preparation, long-range planning Typical output: DCF · market cross-checks · sensitivity tables · valuation summary memo Founding-client rate: from $1,750
See details & pricing →

FP&A on Retainer

Monthly planning, variance, KPI, and decision support — the discipline of a finance department without hiring one, for a predictable monthly fee.

Best for: owners who want the numbers owned between board meetings Typical output: actuals-vs-budget review · forecast refresh · KPI pack · variance bridge · monthly call Founding-client rate: from $975/mo
See details & pricing →

Dashboards, BI & Cash Flow

Live visibility into performance, cash, KPIs, and operating levers — dashboards leadership actually trusts, on clean and documented data.

Best for: late reports, retyped data, cash and runway blind spots Typical output: Power BI dashboard · cash runway model · Power Query cleanup · scenario tools Founding-client rate: from $1,000
See details & pricing →
Why Briggs Advisory

Not a spreadsheet vendor. Not a generic consultant. A decision system.

Built to institutional standards, delivered by one accountable principal — and designed so every engagement ends in a decision, not a file.

Built from your operating drivers

Volume, pricing, labor hours, conversion — not “last year plus 10%.” The model reflects how your business actually makes money.

Transparent and auditable

Every formula traceable to source data. No black boxes — your CPA, your board, or a buyer’s analyst can follow every number.

Recommendation included

Every deliverable ends with a walkthrough and a clear recommendation — not a file you have to decode alone.

Founder-led delivery

You work directly with the principal, start to finish. No hand-offs, no juniors learning on your dime.

Fixed scope before work starts

A written scope and a fixed fee, agreed before any work begins. No hourly meters, no surprise bills.

Yours to keep

The model, the documentation, the dashboard — you own it all. Run it yourself or keep us on. No lock-in.

How we work

A clear path from question to decision.

01

Diagnose the decision

A short call about the decision on your desk — the raise, the budget, the number you need to trust.

15-minute call
02

Gather the data

Financials, payroll, and operating exports reviewed — then you get a written scope and a fixed fee.

Scope in 24–48 hrs
03

Build

The model, valuation, or dashboard — built transparently from your drivers, with check-ins along the way.

1–3 weeks, by scope
04

Walk through the recommendation

A clear recommendation and a live walkthrough — then keep it current with us, or run it yourself.

Yours to keep
Selected work

Proof, not promises.

A real client engagement, built end to end — from the first operating driver to the live command center.

Rapid Emergency Management ambulance fleet
Three-way labor bridge Illustrative — rate · hours · volume
BudgetRateHoursVolumeActual
Rapid Emergency Management logo
Rapid Emergency ManagementClient engagement · FP&A model & BI build

From a blind budget to control of the levers that decide margin.

BeforeRapid's profit turns on two numbers: labor, its single largest cost, and collections, where 40–65 cents of every billed dollar never arrives. In a business with this much operating leverage, a few points of overtime creep or a slip in payer-mix realization can quietly cost six figures of EBITDA — and leadership was steering all of it off one flat figure, “$832K a month,” with no way to see the leaks or move the levers.

The buildI built the system that makes those levers visible and testable: an Excel engine that is both the budget and a monthly 3-statement operating model. Revenue is derived, not asserted — call volume × transport conversion, split by acuity (BLS · ALS · IFT), priced through a gross-to-net waterfall of payer mix, denials, and bad debt, then allocated to stations. Cost flexes with it: crew hours, volume-triggered overtime, per-trip supplies. The whole engine feeds an eight-page Power BI command center over a star-schema model — branch economics, a three-way labor bridge, and live what-if sliders.

AfterNow every miss is attributed to rate, hours, or volume — so leadership fixes the real cause instead of guessing; overtime and collection slippage surface the month they happen; and a staffing ramp or volume-mix decision is stress-tested for its EBITDA impact before a dollar of payroll is committed. One asserted number became a control system for the two things that decide whether the company makes money — and the driver build reproduces management’s plan with its calibration factor at exactly 1.0: no fudging required to tie.

Labor & collectionsLive control of the two costs that decide margin
Budget + 3-statementOne driver-based engine, calibrated to plan (1.0)
Rate · hours · volumeEvery variance decomposed to its cause
Test, then commitWhat-if sliders show EBITDA impact live
From a phone call to net incomeThe actual driver chain inside the engine — plan assumptions shown, client actuals withheld
Responses 2,194 calls / mo Conversion × 85% become billable Transports 1,865 / mo · by acuity mix Acuity mix BLS · ALS1 · ALS2 · IFT Net rate gross → net of payers · denials Net revenue ≈ $832K / mo by station · + GEMT · calibration = 1.0 Crew hours + capacity OT flexes when volume exceeds plan Per-trip supplies · fuel variable — scales with transports Fixed overhead admin · facilities · billing EBITDA · 27.9% plan cash lands ~2 months later As months close, actuals replace forecast on the same rows — so revenue, cost, and overtime update together, and every miss decomposes to its driver.
Change any driver and every number downstream recomputes — that mechanism, not a spreadsheet, is the deliverable.
The eight-page command center Each page answers one management question
01Executive Overview“How’s the company doing?”
02Branch Economics“Which stations make money?”
03Labor / OT Premium“Where is overtime concentrated?”
04Operational Drivers“What’s driving the top line?”
05Model vs. Budget“How do we compare to the flat budget?”
06Labor Variance“Is our biggest cost behaving?”
07Labor Var Breakdown“Why did labor vary — and where?”
08Sensitivity“What if volume drops 10%?”
Before
  • One flat number: “$832K a month”
  • Misses surfaced weeks late — cause unknown
  • Labor and collections drifting unseen
After
  • Driver-based budget + 3-statement model in one engine
  • Every miss decomposed to rate · hours · volume, the month it happens
  • EBITDA impact of a decision tested before it’s committed
Why the planning pays — one worked monthIllustrative — placeholder actuals, pending live data

CloseJune lands. Labor comes in $18.4K over budget. Under the old flat budget, that's where the conversation ends — "over, cause unknown."

DecomposeThe model splits the miss the same day: +$7.1K rate — overtime premium creeping in on weekends; +$8.6K hours — coverage ran ahead of a flat-volume month; +$2.7K joint effect.

DecideThe fix is a schedule rebalance on one weekend unit — not a hiring freeze, not panic. The rolling forecast re-prices July with the fix in, and EBITDA holds plan.

+$7.1K+$8.6K+$2.7K+$18.4K RateHoursJointTotal miss
Placeholder actuals seeded from the forecast — Rapid is still gathering live operating data to sharpen these numbers. The decomposition mechanism is real and running.
Inside the build

The Power BI command center, up close.

Page 1 of 8 · Operations
Rapid Emergency Management — Operations Command center · refreshed 4 min ago · live feed AVG RESPONSE ACTIVE UNITS CALLS · 30D ON-TIME % 6.4 min 42 / 48 3,180 94.2% ▼ 0.8 88% ready ▲ 6.2% ▲ 1.1 Call volume & average response — 12 months JanMarMayJulSepNov Call volume Response Units dispatched by station S1S2S3S4S5S6S7S8 Incident mix Medical · 40% Fire · 28% Rescue · 20% Other · 12% On-time performance by shift DaySwingNight 96%92%89% Fleet readiness 88% 42 of 48 units mission-ready 6 units in maintenance · 0 out of service
Rapid Emergency Management · eight-page Power BI command center — illustrative representation, client data redacted
Inside the work

Watch a custom build come together.

Two engagements, played end to end — the bar a boutique full-stack FP&A practice should clear. The stages are the standard; the drivers, KPIs, and pages are designed case by case around how your business makes money.

The full-stack FP&A buildHow a custom engine comes together — plays on its own, or click a stage
YOUR OPERATING DRIVERS Volume Pricing Labor hours Conversion VOLUME SCHEDULE PRICING · GROSS → NET LABOR & OVERTIME P&L ENGINE · $K Revenue6,540 − Direct cost(3,920) = Gross profit2,620 − Overhead(1,600) = EBITDA1,020 = Net income610 = Free cash flow540after working capital & capex Accounting Payroll Operations named ranges · drift-proof refresh EBITDA15.6% RUNWAY14 mo Live · refreshed · yours to keep calibrated 1.0 · ties with no fudging Downside tested — cash holds ✓ THEN, EVERY MONTH actuals land miss → cause reforecast decide & act
The stages are the standard; the drivers, schedules, and dashboard pages are designed around your business.
The valuation buildFrom an owner-led P&L to a defensible range — click a stage, or pick a purpose and watch the process adapt
OWNER-LED P&LReported EBITDA$410K Owner comp (above market)+$95K One-time legal+$22K Family payroll+$9K Adjusted EBITDA · $536K FY1FY2FY3FY4FY5Free cash flows, built from your drivers WACC 11.2% PRESENT VALUE DCF ≈ $4.9M DCF — your cash flows Comparables — minority stakes Transactions — control deals ← leads Defensible range Sensitivity-tested — what moves the number Documented. Walked through. Defended. PURPOSE Raise Partner buyout Sale Planning → sets the standard of value, the depth, and who the number must convince terminal value + EV $4.9M − net debt $0.7M ≈ equity $4.2M level-of-value adjustments to fit the purpose (control · marketability)
For planning, raises, and buy/sell decisions — formal tax, litigation, or certified-appraisal engagements are separately scoped.

An EMS operator watches unit-hour utilization and overtime premium. A contractor watches WIP and backlog burn. A clinic watches collections and no-show rates. The build is the standard — the dials are designed around your business.

Seen the craft. Now bring the decision.A 15-minute Finance Clarity Call — free, no prep needed, and you keep the notes.
Book a Finance Clarity Call
The training behind the work
FMVA®
Certified Financial Modeling & Valuation AnalystCorporate Finance Institute
FPAP™
Financial Planning & Analysis ProfessionalCorporate Finance Institute
Core toolkit
Advanced ExcelPower BIDAXPower Query (ETL)SQLPythonData modeling (star-schema)Financial modeling
“Seth rebuilt our entire financial picture from the ground up. We went from a single flat budget to a driver-based model and a live dashboard that finally shows us what’s actually happening month to month. It gave our leadership the clarity to plan ahead instead of react.”
Rapid Emergency Management logo
Larry CauthenCEO · Rapid Emergency Management — a Briggs Advisory Group client
Seth Briggs
A note from the founder

Built by someone who genuinely loves the problem.

What pulls me into this work isn’t the spreadsheets — it’s the puzzle behind them. Every business is a system of levers, and building the model that reveals which ones actually matter — then working out what the business should do next — is the kind of problem-solving I can’t put down. That drive and passion for finance and financial modeling is the reason Briggs Advisory Group exists.

It’s also what shaped my path: a BBA in Finance from the University of North Texas’ G. Brint Ryan College of Business — one of the most respected business schools in Texas — followed by the Corporate Finance Institute’s FMVA® (Financial Modeling & Valuation Analyst) and FPAP™ (Financial Planning & Analysis Professional) certifications.

CFI’s modeling program is led by Duncan McKeen, CFA — a former senior equity-research analyst with a decade in capital markets, who has taught financial modeling to professionals in banking, private equity, and valuation since 2014 and now heads CFI’s FMVA program. It’s the same practical training relied on by finance teams at top institutions — and the standard I hold every model to.

Since then, I’ve done independent valuation and FP&A work end to end — because the only way to get great at building models is to build them, defend them, and put them in front of people who push back. That rigor, delivered personally, is what you get.

Seth Briggs
Founder · Briggs Advisory Group · FMVA®, FPAP™ — Corporate Finance Institute
Straight answers

Questions owners actually ask.

Do you replace my CPA or bookkeeper?
No. Your CPA handles tax and compliance; your bookkeeper records what happened. Briggs is forward-looking — FP&A, modeling, valuation analysis, dashboards, and decision support. The work sits on top of clean books and alongside your existing team.
What data do you need?
Typically 2–3 years of financials (P&L and balance sheet), current interim numbers, payroll summaries, and any billing or operations exports. QuickBooks and Excel exports are fine — cleanup is part of the build, not your homework.
How do fixed-fee projects work?
After a short diagnostic call and a data review, you get a written scope with a fixed fee — before any work starts. No hourly meters, no surprise bills. If the scope changes, the fee changes in writing first.
Can you work with QuickBooks, Excel, Power BI, payroll exports, or billing data?
Yes — most engagements are built on exactly that stack. Data cleanup (Power Query/ETL) is part of the work, so inconsistent exports are expected, not a problem.
Is this a formal certified business appraisal?
No, unless separately scoped with the appropriate professionals. Standard valuation analysis is designed for planning, capital raising, buy/sell discussions, and internal decision support — not tax, litigation, or fairness-opinion use.
What do engagements cost?
Founding-client rates are public: driver-based models from $1,500, valuation analysis from $1,750, dashboards from $1,000, and monthly FP&A support from $975/mo — each fixed in writing before work starts. Founding rates are honored for the life of the engagement; complex scopes are quoted on the call, always fixed first.
How fast can we start?
The diagnostic call takes about 15 minutes and can usually happen within days. You’ll have an initial scope within 24–48 hours after data review. Typical projects run 1–3 weeks depending on scope.
What happens after the model is delivered?
Every deliverable ends with documentation and a live walkthrough. From there, keep a monthly retainer to keep it current as the business moves — or run it yourself from day one. Either way, it was built to be handed over.
Do I own the model?
Yes. The deliverable is yours — file, documentation, and all — unless otherwise stated. No black boxes, no proprietary lock-in, no dependency on us.
Start here

Bring one financial decision. Leave with a clearer path.

Book a 15-minute Finance Clarity Call. We’ll identify the decision, the numbers required, and the cleanest path to a model, dashboard, valuation, or FP&A rhythm.

Book a Finance Clarity Call Email Seth
No prep needed · reply within one business day